Gymshark

Rather than go to a gym or shoot a fitness shoot outdoors, we elected to shoot in the studio to have a clean and minimalistic setting to work in. This allowed us to work with the lighting and shadows in the studio and focus on the subject and the product through various movements.

Using the studio allowed us to work with natural lighting during mid day and the shadows from it that worked well with the green from this set. We were able to use the lighting to our advantage to produce premium content in the form of photos and a short form video depicting various movements.