FLUX Footwear

With the launch of the new product coming, FLUX Footwear needed new content in the form of shoe design, product focused content for texts, emails, website, and social media push. Over the course of two days, we filmed and shot all of the hero shots FLUX Footwear needed for their launch. First month of the launch netted over six figures in revenue.

What’s better than working out on your own? Working out with a friend. Two friends came together to workout in their new shoes on a garage deck to bask in the morning light, hit some dynamic warms up, and run some sprints. We provided a mix of product focused shots as well as the athletes during their stretches and workouts.

We wanted to take these to the next level. While being in Colorado, hiking is a way of life. So we figured, lets get some hero shots of the Adapt Waterproof Runners and Adapt Runners out in nature for some hiking, enjoy the lake views, and run some trails.

New colors in tan and blue coming out, we planned to shoot them in a concrete jungle setting to make the shoes pop during golden hour. These hero shots were both focused on the shoes and as well as the subjects’ interaction with them.