Fitbeeapparel

Friend was launching a new athleisure apparel business targeting the female demographic and needed help producing lifestyle and product focused content for the launch. We shot this in the snowy winter streets of Chicago for the launch.

With the new launch of fitness bands coming to market for Fitbeeapparel, we needed to create some quick lifestyle content with them. Recruiting a friend at her apartment to create some hero shots with these new bands.

Launch of three new lines required new hero shots in a lifestyle manner. Shot in a studio apartment, we shot each new look in different aspects of the studio around lifestyle content and some fitness to showcase the versatility of the new line.

We took the front seat here. Rather than being behind the camera during the shoot, we stepped into the light and modeled the new line of hoodies. Shot in the streets of Chicago, we got the colors of the hoodies to be the hero.